I created and designed this interactive portfolio to showcase the work I did in my art 240 digital media class in the fall of 2010. The portfolio contains my processes and design statements of how I came to the finished product of each piece.
The following website was created for a school exercise. We were asked to design a website in which we review other websites with designs that we like and link to them.
Many people sign up for a gym membership, tell themselves they’re going to take full advantage of everything the gym has to offer, and then slowly lose motivation.
But supporters of a different type of exercise routine called CrossFit say their method provides the motivation that gym-goers need and want. It is a community of support and camaraderie.
Justus Norgord, owner and head coach of CrossFit Inland Valley says most large franchise gyms, or “globo gyms,” won’t follow up with members who lose interest. But CrossFit will.
“They don’t do that. Here, we have that accountability,” he said.
Norgord said CrossFitters are accountable to the relationships they are going to build at the CrossFit gym and to him as the owner. He said the program only works for those who show up.
Fit in 20 minutes
The average CrossFitter goes to the gym about three times per week. Those with more time in schedules go five days per week. A standard CrossFit WOD only lasts about 20 minutes, and works out the entire body.
“If I don’t see you,” said Norgord, “I’m going to call you and say get your butt in here.”
CrossFit started online as a blog, where the founder, Coach Greg Glassman, posted the workout of the day, or WOD, on a blog, allowing people to do the workout at home in their garage. The first CrossFit gym opened in 1995 in Santa Cruz, Calif. After special forces, the military, police, and firefighters, picked up on it, CrossFit exploded.
“Once they started doing it, athletic teams, like football teams, they started it,” said Norgord. “So what’s happened is it started there, and now it’s branched out all over the world. The general person in the office is going, hey I want something that’s going to make me fit like that soldier or like that athlete. We’ve got not just elite athletes doing it now, we’ve got soccer moms that are doing it.”
There are many CrossFit gyms located throughout the city of San Diego, including CrossFit San Diego located in downtown. Beginners are required to take a one-time one-on-one foundations class to understand and learn how to properly execute the exercises. The foundations class pricing varies from gym to gym. Unlimited monthly gym membership ranges from $75 to $150, depending on the gym.
CrossFit is now a worldwide phenomenon. Followers even have their own annual Olympic-style competition. The CrossFit Games were fairly small when they began in 2007. They were initially held in a field on private property in Aromas, Calif. The games became more and more popular that in 2010, they were held at the Home Depot Center in Carson, Calif.
Danielle Waltz, a coach at CrossFit Inland Valley, tried out for the CrossFit Games last year, but was glad she didn’t make it all the way through.
“It was crazy!” said Waltz, “And the WODs just keep getting crazier and crazier. The first two years, I was like, ‘I could’ve done that.’ And then last year, I was like, ‘Phew…glad I wasn’t there’.”
Waltz is currently trying out for the 2011 Games being held July 29 at the Home Depot Center.
Browse through the selections of almost any grocery store in San Diego County and you’ll find wine from South Coast Winery or Wilson Creek’s famous Almond Champagne, both of which are made in Temecula Valley.
However, there are many more smaller wineries located in the area that must somehow keep up with these larger vineyards. Cougar Vineyard and Winery is one of the smaller wineries, but according to marketing and public relations director, Joe DiLullo, there is no competition between them and the larger more touristy wineries.
Cougar Vineyard is located off the main wine tour road, nestled about 10 miles down the De Portola Wine Trail. Cougar’s doors opened to the public for wine tasting only five years ago in 2006, making it one of the youngest wineries in Temecula Valley. According to DiLullo, they are known for their rare Italian wines and varietals, or grapes.
The vineyard produces roughly 4,500 cases of wine per year, said DiLullo. While that may seem like a lot, the larger wineries, like South Coast, produce more than 65,000 cases per year, according to the Temecula Valley Winegrower’s Association.
When asked about how the smaller “boutique” wineries compete with these bigger wineries, DiLullo said they don’t see it so much as a competition.
“I don’t know that anybody does think of it that way around here,” said DiLullo. “We all belong to the winegrower’s association, we share a lot of information. We’re more into joining efforts and helping each other than we with competing.”
He said the goal, whether it be the larger or smaller wineries, is to get people to come to the Temecula Valley Wine Country and educate the consumer. The Wine Country is within a 90-minute drive for more than 20 million residents and is in the heart of Southern California, said DiLullo.
Although there is no stated competition among the wineries of Temecula Valley, Cougar Vineyards does try to attract consumers by hosting events, such as small musical performances, bachelorette parties, and even football parties to watch the San Diego Chargers play on their big screen TV.
DiLullo said Cougar is more of a “mom-and-pop” winery and they want to stay that way. Where many of the big wineries are selling their products in grocery stores, Cougar only sells to a few local restaurants commercially. He said they don’t want to see their product displayed at a discounted price in the stores.
Cougar Vineyard also relies a lot on viral marketing to get their name out there. Word-of-mouth is their way of getting more customers into their tasting room and becoming a member of their wine club. Cougar is also on Facebook and Twitter as well, marketing to their followers and fans and trying to spread the word.
For more information on Cougar Vineyard and Winery, visit their website at http://www.cougarvineyards.com.